Back in April, the Auburn University Bookstore asked for help with the gameday buttons for the 2013 season. It turned into a mix of good and bad from the fanbase, but overall it was a nice crop.
For the BCS Championship Game, they’ve used their own wit for the gameday button to be worn in Pasadena. I’m usually not a huge fan of the whole “We Believe” idea in sports because it sounds like “we don’t have a shot, but we’re holding out hope.” But I do believe Auburn will win, so it works.